Auckland, New Zealand resident Alphamax is a excellent example of a funk artist that elegantly leverages his originality and compositional skills to the service of modern entertainment. His new single ‘Never Never’ demonstrates blazing musical stylings that are sure to appeal to mainstream audiences. This funk rocker with a performance flair has the right look and the right attitude to become a proper funk / fusion-magnet and audiences around the world are beginning to acknowledge the fact that a new creative force has arisen (interview What's hot in music 2016). Everything about this band is unusual and exciting. Music genre...? You tell us what it is. There is a mixture of Caribbean calypso rhythm with soulful lyrics and a jazzy hint of saxophone. Listen and feel or dance and have fun. The band's unique style makes their rock, pop and hip hop tunes sound catchy and cheerful.